Little Burgundy
MULTI
The prefix “multi” precedes hundreds of words. It’s a composite of differences—colours, generations, disciplines, ethnicities. It unites the many. Births a diversity of thought, a diversity of art, a more dynamic society. “Multi” is the future. Embrace it.
Conceptualization of Little Burgundy's SS17 campaign. MULTI included the design of a magazine presenting an editorial shoot, a product shoot and an influencer portrait shoot. It also contained few articles, games and a shop book of the whole shoe collection. Multi Bold, an original typeface, was created for the project. For the online side of the project, five videos were made to present Canadian influencers. Watch the videos here!
Prix Grafika 2018
Creative direction
Françoise Cournoyer
Photographers
Mathieu Fortin
Nathan Lang
William Arcand
DOP + Director
John Londono
Art direction + Design
Gabrielle Crevier
Prop styling
Jeremy Noël
Styling
Sara Graorac
Hair + Makeup
Alper Sisters
Motion designer
Vincent Bilodeau
Production
Christina Meunier
Writer
Stephanie Pitsikoulis
Project manager
Guillaume Savard