Little Burgundy
MULTI

 

The prefix “multi” precedes hundreds of words. It’s a composite of differences—colours, generations, disciplines, ethnicities. It unites the many. Births a diversity of thought, a diversity of art, a more dynamic society. “Multi” is the future. Embrace it.

Conceptualization of Little Burgundy's SS17 campaign. MULTI included the design of a magazine presenting an editorial shoot, a product shoot and an influencer portrait shoot. It also contained few articles, games and a shop book of the whole shoe collection. Multi Bold, an original typeface, was created for the project. For the online side of the project, five videos were made to present Canadian influencers. Watch the videos here!

Prix Grafika 2018

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Creative direction

Françoise Cournoyer

Photographers

Mathieu Fortin
Nathan Lang
William Arcand

DOP + Director

John Londono

Art direction + Design

Gabrielle Crevier

Prop styling

Jeremy Noël

Styling

Sara Graorac

Hair + Makeup

Alper Sisters

Motion designer

Vincent Bilodeau

Production

Christina Meunier

Writer

Stephanie Pitsikoulis

Project manager

Guillaume Savard

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TUX Creative Co